Today’s marketers use many tools to get their work done. Whatever their purpose, the sheer number of tools availble, create problems. All of this toolswitching wastes time and causes pain because of the inefficiencies and not being able to recall what information exists and where it exists.

Marketers face additional difficulties when it comes to data collection and analysis. They spend hours collecting and analyzing data from different sources, and in the time it takes to create reports, that information is already outdated. This primarily happens because of

disintegrated marketing systems.

One of the objective of any marketing technology is to simplify work, but the cluster of systems in a MarTech stack often does the exact opposite. Hence every marketing team needs to carefully strategize and design their ideal MarTech stack. The design should be such that it connects teams, increases efficiencies by automating workflows, and ultimately provide a single source of the truth.