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MARTECH IS MARKETING
The Revolution of Marketing
It has been a long journey for ‘MARKETING’ as a practice and today, it has finally got a seat of importance in companies’ boardrooms. From being labelled as a ‘cost centre’ and ‘budget-burner’ to becoming a powerful function, marketing has come a long way by delivering a measurable and positive outcome for organisations. A large part of this revolution is made possible by the significant role played by marketing in orchestrating and delivering a better customer experience. And in achieving this, marketing was aided by technology that includes tools and solutions that make this possible.
A Fast-growing Imperative
Today technology enables every aspect of marketing and automation and is increasingly the difference between high-performing and lagging marketing efforts. It furnishes marketers with more ways than ever, to connect with the right audiences at the right time, with the right messaging. From analyzing digital data to driving outcomes, to designing videos and content tools to drive experience, technology makes marketing more effective and accurate.
According to Gartner CMO Spend Survey 2021, marketing innovations now account for more than 20% of overall marketing budget and more and more CMOs are increasing the investment in the same.
Source:Gartner
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3 Key areas of Application of Technology
Driving Brand Awareness: Enables brand to expose content to the audience to drive awareness and build an emotional connect. Drive Customer Engagement: Interact with customers to deliver the right experience for the segmented audience. Personalization and Measurement: Create personalized experiences for your audience and measure the result With technology taking centerstage, marketers can today not only understand their customers better, but also engage with them with faster, and with more cost-effective content and experiences. Marketers have the power to experiment and learn much faster, by deploying multiple experiences across multiple platforms. In a nutshell, MarTech has made marketers’ dreams come true and has redefined and revolutionized marketing like never before!
