About MMA Global

Comprised of over 800-member companies globally, and 15 regional offices, the MMA is the only marketing trade association that brings together the full ecosystem of marketers, MarTech providers and sellers working collaboratively to architect the future of marketing, while relentlessly delivering growth today. Led by CMOs, the MMA helps marketers lead the imperative for marketing change in ways that enable future breakthroughs while optimizing current activities. The MMA is committed to science and questioning, and believes that creating marketing impact is steeped in constructively challenging the status quo, encouraging business leaders to aggressively adopt proven, peer-driven and scientific best practices, without compromise. The MMA invests millions of dollars in rigorous research to enable marketers with unassailable truth and actionable tools. By enlightening, empowering, and enabling marketers, the MMA shapes the future of modern marketing, propelling business growth. Anchoring the MMA’s mission are four core pillars; to cultivate inspiration by driving innovation for the Chief Marketing Officer; to build marketing capabilities for marketing organizations through fostering know-how and confidence; to champion the effectiveness and impact through research, providing tangible ROI measurement; and advocacy.

The MMA’s global headquarters are located in New York with regional operations AsiaPacific (APAC), Europe/Middle East/Africa (EMEA) and Latin America (LATAM).

For more information, visit www.mmaglobal.com

About Hansa Cequity

Hansa Cequity is India’s first data-driven marketing consulting & services company with a focus on Consulting, Data Management, Analytics, MarTech, Data-driven digital solutions and Customer Relationship Centres for different clients across key verticals like BFSI, Automotive, Media & Entertainment, Retail, Travel & Hospitality and E-Commerce.

It is a part of the R K SWAMY HANSA Group, India’s leading Integrated Marketing Communication services provider.

Hansa Cequity is a leader in India, providing data-driven marketing solutions & services for blue-chip companies across the country. It holds and analyzes over 100 million unique customer profiles in private & public cloud infrastructure with more than 100 terabytes of data & manages over 750 million one-to-one customerintelligence campaigns in a year. Hansa Cequity has a team of more than 1000 consultants and associates in their key client engagements & programs.

For more information, visit www.hansacequity.com